(Draft for Discussion – JINGFENG HUMIC ACID)

1. Purpose

This framework defines the principles and responsibilities for appointing an exclusive agent/distributor for JINGFENG HUMIC ACID fertilizers in a specific territory. The goal is to ensure a mutually beneficial partnership, increase market share, and protect the interests of both parties.

2. Scope of Exclusivity

  • Territory: Exclusivity will apply to [Country/Region].

  • Products Covered: Humic acid products, potassium humate, fulvic acid, amino acid fertilizers, seaweed extracts, and other related fertilizers produced by JINGFENG HUMIC ACID.

  • Exclusivity Type: The appointed agent will have the sole rights to market, sell, and distribute the agreed products in the designated territory.

3. Obligations of the Agent

  1. Market Development:

    • Actively promote the brand and products.

    • Invest in marketing activities (trade shows, seminars, online promotion).

    • Provide regular market feedback and competitor analysis.

  2. Sales Commitment:

    • Minimum annual purchase commitment (e.g., USD ___ or ___ tons per year).

    • Quarterly purchase targets to be agreed upon.

  3. Brand Protection:

    • Use official product names, labels, and packaging provided by JINGFENG HUMIC ACID.

    • Protect intellectual property and avoid parallel imports.

4. Obligations of JINGFENG HUMIC ACID

  1. Product Supply: Ensure timely production and delivery of agreed products.

  2. Pricing Policy: Provide competitive prices and stable supply.

  3. Technical Support: Offer product training, technical documents, and marketing materials.

  4. Marketing Support: Collaborate in exhibitions, co-branding, and promotional campaigns.

5. Exclusivity Conditions

  • Exclusivity will be granted upon reaching agreed minimum annual purchase volumes.

  • If the agent fails to meet the minimum purchase target for two consecutive periods, JINGFENG HUMIC ACID reserves the right to revoke exclusivity.

  • The agent shall not sell competing humic acid/fertilizer brands within the exclusivity agreement.

6. Term & Renewal

  • Initial Term: 1–3 years (to be agreed).

  • Renewal: Automatically renewable if purchase targets and obligations are met.

  • Termination: Either party may terminate with [90] days’ written notice if obligations are not fulfilled.

7. Confidentiality & IP Protection

  • All technical documents, formulations, and business strategies remain the property of JINGFENG HUMIC ACID.

  • Agent shall not disclose or share confidential information with third parties.

8. Dispute Resolution

  • Any disputes shall first be resolved through negotiation.

  • If unresolved, disputes shall be referred to arbitration in [Neutral Location] under [Applicable Law].

9. Next Steps

  • Discussion with potential partners.

  • Adaptation of framework into a legally binding Exclusive Agency Agreement with specific commercial terms.

Proposed Framework for Exclusive Fertilizer Agents